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What Are The Benefits? I can relate to what agents go through. It can be a tough business. Thousands of agents going after the same prospects, day after day. I used to do it that way, too. Wondering when the next deal would come my way. Wondering if I was going to be able to make the mortgage payment. Then I discovered TOMA. Once I started creating my own TOMA, the leads came to me! Day, after day, after day. No more cold calling. No more waiting for the phone to ring, from that expensive ad I put in the newspaper, or magazine. No more holding open houses. No more worrying about when the next deal would come my way. My business is now in control, and predictable. I have TOMA in my community, and can't imagine going back to the life of a typical real estate agent. Can you relate to these scenerios? No More Cold Calling! This agent, is desperately cold-calling FSBO's out of the newspaper. He hasn't had a closing in over two months, and is wondering if real estate is really the right career for him. No More Waiting Around, Wondering When, and If, Your Phone Will Ever Ring Again! This agent, is waiting for her phone to ring. She hasn't had a good lead come her way, in weeks. And, not a single prospect has called off the $500 ad she ran, a week ago. She's depressed, and doesn't know how she's going to pay her bills. Notoriety! Do you ever hear people say, "the insurance guy", or, "my banker"? How often have you heard, "I need to go see my travel agent", or, "I need to call our plumber"? These plumbers, travel agents, bankers, and insurance agents, don't get that kind of recognition, just because they happen to be in their respective lines of work. To gain notoriety, like this, you have to create what is known in marketing as, "Top Of Mind Awareness". When you need a particular service, or product, what is the first thing, name, company, or store, that comes to mind? Whether it's a person, or a business, they have successfully achieved top of mind awareness within you. The benefit of TOMA, is that you are embedded in your customers' minds, right next to their need center, and this can be found right at the top of their mind.
Copyright © 2008 Marketing Services On The Web, LLC dba The Toma Group. All rights reserved. TOMA, is also a stress reliever. It's infinitely easier, and much less stressful, to deal with someone, who feels they know you, than trying to work with someone who is just calling for information, or comparing you to several other agents. It's kind of like getting a referral from a past client. It's a warm lead. These are much easier to close, and so much more enjoyable to work with. Yes, TOMA is definitely a stress reliever. With The Toma Group solutions, you are doing your target market a service. They appreciate you. Every time they use your sponsored website, they will see you. You can go to bed at night, knowing that someone, right at that exact moment, is probably seeing, and thinking of you, as the agent they would call, whenever they become in need of real estate services. That's comforting to know.
Stress Relief! Increased Net! Of course, let's not forget about the benefits of an increased bottom line. It goes without saying that, if you have Top of Mind Awareness, you will do more transactions. However, not only will your gross increase, your expenses can decrease. Internet marketing is so much less expensive than print advertising. And, the number of consumers using the internet, to learn about real estate, keeps rising, almost exponentially. If you aren't running multiple websites, including a mix of sites, that are focused on niche marketing, demographic marketing, baby boomers, seniors, neighborhoods, special interest groups and more, you are missing out on great and profitable opportunities. This is probably the most cost effective means to promote yourself, and your services, while creating that Top of Mind Awareness you will need, to survive in the real estate business.
Experience the Joy, and Satisfaction, of Having Warm Clients Call YOU, Consistently! This agent, has just received a call from a seller, in one of the neighborhoods she farms. This is the third seller, in the last two months, from that same neighborhood. She farms several neighborhoods, and demographic groups. Buyers and Sellers call her directly. She has TOMA! While features will vary, these are amongst the most common found throughout the various TOMA solutions.
When people think about real estate,
who comes to mind? You... or your competition?
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