Out of Sight, Out of Mind

In today's competitive world, being out of sight, and out of mind, will definitely lead to the demise of your business. You are probably hearing, and reading, more, and more about this very subject. Stay in front of your audience! When you understand the importance of staying in front of the consumer, and maintaining your position at the top of their mind, your business will flourish. If you don't, it won't. Simple as that.

A Major Purchase

I love statistics. Boring maybe to some, but check this one out. According to a study done by Chilton research, the time buyers take, from the point of beginning to plan a purchase of a major item, such as a home, to the point of signing on the dotted line, was as follows:

15% - Bought within the first three months
24% - Bought within four to six months
34% - Bought within seven to twelve months
27% - Bought more than twelve months later

As you can see, it's very important that you stay in front of these consumers, over the long haul.

Today's Buyer

The typical real estate buyer, or seller, has changed over the years. Today's consumers are...

Skeptical - They don't know how to find somebody they can trust.
 
Cautious - They want to see the whole picture, gather all of the facts, and think through their decision.

Tired of sales pressure - Consumers are simply fed up with junk mail, unsolicited emails, and phone solicitations.

Busy - They are so busy, that they often don't take the time, to address a problem, until it becomes critical, or until someone shows them a quick, and easy, solution.

Confused They simply have too many choices, and when they start out to purchase, or sell, a home, they don't know what to do, where to look, or whom to believe. 

Own the Space Between Their Ears!

If you own the space, that real estate occupies in their brains, when they're ready to buy, or sell, they will think of you. If you plan, and execute properly, to create this TOMA, you won't have to worry about them calling your competitor first.

Get In At The Beginning!

To be very successful in this business, savvy real estate professionals get in at the beginning of the decision making process, while the consumer is gathering facts. And, they stay there! The problem is identifying who is just at the beginning stages of this thought process. The solution, to that, is to be there BEFORE they even think about real estate in a serious manner. Be there in front of them, on a consistent basis, so, when they do start the decision making process, you are already there. The Toma Group, focuses on just this type of marketing. We create products, that get you in front of your audience, well before they ever think about needing your services.

Don't Be a Pest!

Actually, this is easy. If you are providing the consumer with something of value, they will not think of you as a pest. This is the key. The product you are giving them must have value. In addition, by gently educating them about your services, without shoving it down their throats, they will appreciate you. Everyone wants information in order to make an informed decision. With you being that source of information, they will appreciate your help. So, the key, again, is to educate them in an unthreatening manner through a medium that they find, has value to them. Every time they use your TOMA based website, you are increasing the ownership of your service, in that space between their ears!

The How and Why

By now, you are probably convinced that it's important to create Top of Mind Awareness amongst your chosen target market. However, if you're not totally convinced that you need to take action, right now, to get TOMA, or are a little unsure as to how to go about it, we'd like to share more with you about the subject. We've studied TOMA, in great depth, and I personally subscribe to it as my main means to produce income from my real estate business. TOMA, has actually allowed me to spend most of my time, these days, developing more, and better, means of creating TOMA. My real estate business, pretty much runs by itself nowdays, as more and more consumers simply call my team, to come out and list, or sell, them a house!

Copyright © 2008 Marketing Services On The Web, LLC dba The Toma Group. All rights reserved.

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