Real Estate
 The Real Estate button has lots of opportunities for TOMA, and interaction, with the visitors to your site. Below is a list of opportunities you can avail yourself of, in order to increase TOMA .
  
The Selling Process
 In this section, we not only provide a number of articles about selling, choosing an agent, marketing, etc., we, also, provide a form whereby visitors can fill in their contact information, along with information about their home, and their selling plans, and ask for a CMA. This form gets emailed directly to the address you fill out in your setup process.

Featured Homes
 The Featured Homes section gives you an opportunity to direct this as a link to any URL you wish. If you have another web site that has your listings on it, or your company has a site with their listings, you can link to it. Just fill in this URL in your admin section.

All Homes For Sale
Like the Feature Homes link, the All Homes For Sale gives you an opportunity to link to your favorite IDX solution so that visitors can search listings available from not only your company, but others in your MLS. If you don't have an IDX to link to, you could simply put in the appropriate link URL to Realtor.com, as an example.

Financing a Home
 The Financing a Home section provides several opportunities to connect. First off, there is a Get Pre-Approved for a Loan selection that takes the visitor to a form they can fill out, if they want to get pre-approved. This form comes back to you, so that you can forward it on to your favorite lender(s).

Sponsor Preferred Lenders
The Sponsor Preferred Lenders allows you to enter your Preferred Lenders, and provide links to their respective web sites, along with their contact information, photo and logo. You could actually use this as a co-op advertising opportunity with your lenders to pay for, or make a profit on your site!

Get Approved For a Loan
Get Pre-Approved For a Loan is another direct link to the form users can fill out if they want to get pre-approved.
 
Relocation Information & Moving Tips
 This section allows for a couple of different opportunities for lead generation. There is a Planning to Relocate? section that will bring up a Relocation Form. So, if a prospect is moving to, or out of the area, you will get the form. If they are moving out of the area, you can forward this lead on to an agent in the other area, and possibly gain a referral fee! This section also provides for a FREE Relocation Package form. With this, you will be able to identify, both prospects moving to, or from, your area. Like the Relocation Form, if they are moving out, you can request an agent from the other area to send out a relocation package, and, at the same time, register them as a referral with that agent.
 
Referrals
 Referrals is a direct link to the Referrals Form, whereby if someone knows of someone who is moving, even if it's themselves, they can fill out this form. The form will tell you a lot of information about the planned move, so you can follow-up with them and, either make a sale or listing commission, or gain a referral fee.

Find a Real Estate Professional
 The Find a Real Estate Professional selection will bring up a form that prospects can fill out if they are looking to work with an agent, either in your area, or out of the area. Again, this is another possible way to identify site visitors that may be in need of real estate services.
 
FAQ
 Frequently Asked Questions not only provides an ever-growing list of common Buyer and Seller questions, along with answers, but also provides a form that can be used to ask a Real Estate related question that isn't on the list, or is more specific to your area. This form will come directly to you. Just another way to identify people interested in Real Estate.

Ask An Expert
Ask An Expert is a direct link to the form mentioned above, whereby someone can ask a question of a Real Estate Professional. This way, if somebody doesn't happen to go to the Frequently Asked Questions area, they may still see this link, and use it to send you a question.
 
Buying a Home?
The Buying a Home? selection provides numerous ways to collect data from potential buyers. You have an opportunity, here, to direct people right to your personal web site. In addition, there are a number of forms available for buyers to utilize, should they be looking to relocate, want finance information, want to get pre-qualified, have a question, want to purchase a home, or want to send a referral, These are all easy to fill out, and will come directly to you for processing. Of course, there is also a Search for a Home selection, that will take the user to whichever search solution you happen to be using.

Sponsors Blogs
You have your own Real Estate blog on your site. With blogs being a top-level button, and rapidly gaining momentum as one of the most popular mediums on the internet for information dissemination, visitors will gravitate here to read about what is going on in the Real Estate world. This gives you an opportunity to talk about what's happening in the local real estate market, what new things you are doing, and, in general, utilize your blog to establish credibility as the local Real Estate Expert people need to turn to for assistance. By linking back to your web site, you can also help your search position!
 
Local Connections
Eight out of ten selections, under the Local Connections section, offer opportunities for Sponsors to identify potential buyers and sellers, carry on communications with potential buyers and sellers, and present themselves in such a way as to create further Top of Mind Awareness amongst visitors to the site. We will describe these, below, in more detail.
 
Buy & Sell Classifieds
 Classifieds, are not only a way to, perhaps, find a great deal, but a way to identify possible Sellers. Sellers sometimes tend to sell things when they are moving. In many cases, they are downsizing, or moving long distance, and need to dispose of some of their belongings. As such, the classified ad will, typically, provide their phone number, and/or email address!

Garage Sales
Just like classifieds, garage sales are a great way to identify possible Sellers. More times than not, they have not chosen an agent yet. They are just in the process of clearing out things they've accumulated over the years. This gives you an opportunity to stop by and introduce yourself. This could become a fun and interactive part of your prospecting! And, who knows, you might find some treasures!
 
Homes For Rent or Lease
This section, should you choose to keep it visible, allows for members of your site to post homes for rent, or lease. As such, this again identifies people who are making changes in their lives. Some of these are torn between selling, or renting, their home. This is where you come in! Even if they decide to continue to rent it, you have established another relationship that, over time, could result in a sale.
 
Homes For Sale
The Homes For Sale section allows registered members to place their homes on your site, for sale. This is a bit controversial amongst agents. That is why we have given you the ability to turn this section either on, or off. Should you decide to keep it on, this will help you identify those prospects, out there, that are prone to trying it FSBO for awhile. Your site, in itself, probably did not make that decision for them. They were probably going to go that route anyway. Therefore, this is a great way for you to get the inside track with them, as the sponsor of the site that is providing them this service. It will also give you their information, so you can offer your assistance, and launch your FSBO plan. You do have a plan, don't you?

Jobs For Bid
Just as in Garage Sales and Classifieds, Jobs For Bid can help you identify those visitors who are possibly fixing their house up, for the purpose of sale. You could offer your services in helping them find a contractor to do their work for them. Therefore, you have either established a possible immediate customer, or established a relationship, which you can cultivate over time, for a future transaction.

Letters of Appreciation
Letters of Appreciation is a section that allows for you to post positive testimonials you have received from customers. It reveals your personal side, and gives you an opportunity to share your successes, and appreciative clients, with others, thus enhancing your image.

Real Estate
The Real Estate selection is just one more area whereby users can connect to your personal web site, so as to help further establish yourself as the local Real Estate Expert. While this link is available in other areas of the site, we want to make sure you are easily found, no matter where someone may be clicking.

Sponsors and Co-sponsors
The Sponsors, and Co-sponsors, selection, brings visitors to your personal contact information and bio, as the Sponsor of the site. Yet another opportunity to present yourself to vistors as the "Go-To" Real Estate Professional for your area!
 
Resources
Are you getting the idea that, no matter where you go, or visitors and registered members go, on a TOMA web site, interactions, and communications, can occur? Therefore, relationships are being built, and TOMA is increased! So, here we go again. Another huge section with no less than ten separate, and unique, opportunities for you to connect with your target audience.
 
Community Resources
 Community Resources affords you the opportunity to place yourself as the one, and only, Real Estate Professional resource for your sponsored site. Nobody else can place themselves in that position. You not only have the opportunity to place your contact information here, you have yet another opportunity to place a link to your personal web site.
 
Moving Information
 A repeat of the Relocation Information & Moving Tips, found in the Real Estate sections, both in the Top 20 Research, and the Personal Organizer sections, we felt it to be one of the most important selections for our Real Estate Sponsors. Therefore, we've repeated it in three different areas! This section allows for a couple of different opportunities for lead generation. There is a Planning to Relocate? section, that will bring up a Relocation Form. So, if a prospect is moving to, or out of the area, you will get the form. If they are moving out of the area, you can forward this lead on, to an agent in the other area, and possibly gain a referral fee! This section also provides for a FREE Relocation Package form. With this, you will be able to identify both prospects moving to, or from, your area. Like the Relocation Form, if they are moving out, you can request an agent from the other area to send out a relocation package, and, at the same time, register them as a referral with that agent.
  
Favorite Links
 Just like the Community Resources selections, the Favorite Links area gives you an opportunity to place yourself, in the Real Estate category, as the only Favorite Link to Real Estate!

Real Estate
 The Real Estate selection, under Resources, is another direct link to your personal web site. It is here, where you can focus on establishing yourself as the area Resource when it comes to Real Estate needs.

Search for Homes
 As another useful resource, the Search for Homes selection, gives you an opportunity to link to your favorite IDX solution, so visitors can search listings available, from not only your company, but others in your MLS. If you don't have an IDX to link to, you could simply put in the appropriate link URL to Realtor.com, as an example.
 
Sponsors & Co-sponsors
As with other selections, we found that repeating Sponsors & Co-Sponsors, in the Resources section, just made sense. The category certainly fits as a resource, and, we wanted to provide as many naturally fitting reasons as possible, to feature you. So, just like in the Local Connections section, it brings visitors to your personal contact information, and bio, as the Sponsor of the site.
 
Sponsor Preferred Lenders
 Most everyone, on occasion, needs the services of a mortgage lender. So, we included the Sponsor Preferred Lenders selection in this category, as well. The Sponsor Preferred Lenders allows you to enter your preferred lenders, and provide links to their respective web sites, along with their contact information, photo and/or logo. You could actually use this as a co-op advertising opportunity with your lenders, to help pay for, or even make a profit, on the site! Should they pick up leads from this opportunity, you will hopefully gain an opportunity to provide those leads with your Real Estate services.
 
Sponsor Recommended Vendors
 As with the Sponsor Preferred Lenders, this gives you an opportunity to feature vendors that you do business with. This can also be used, as a possible income generator for you, by charging for this service, and/or a way to help foster referrals from these sources.

Useful Phone Numbers
 The Useful Phone Numbers selection is very much like the Community Resources, or Favorite Links selections. It provides, yet another place for you to feature yourself, with your contact information, as the exclusive Real Estate Professional on the site. The more times, users of the site come across your information, the more impressions are made in their minds. That is TOMA !

Coupons & Discounts
 Who doesn't love Coupons & Discounts? Therefore, this selection spawns lots of traffic. As such, it gives you yet another opportunity to capture more business. You might consider running a holiday special, whereby you throw in a free Home Warranty with every buyer, or seller, contract. Or, a coupon for free faxing from your office. Perhaps a FREE CMA. The ideas, and opportunities, are endless!  

Top 20 Research
 The Top 20 Research section gives the Real Estate Sponsor virtually their own web site, right within their sponsored web site. Visitors from both the target audience, and the public in general, researching real estate, will not only find daily articles, that will keep them up to date on the latest happenings in the real estate world, but will again have a full menu of selections that feature you throughout. The entire Real Estate section, found both on the top menu bar, and within the Personal Organizer category, is also found here, as a stand alone button. Just one more opportunity for visitors to find you, and avail themselves of the extensive list of features, and opportunities, described under the Real Estate category button. In addition to all of this, the Real Estate sponsor has an another set of tools on this page, to further create interactions, relationships and TOMA . These tools are.....

Community Events
 The Community Events selection provides the Real Estate Sponsor with a page on which you can post upcoming events that, either you will be attending, promoting, endorsing or sponsoring, or you find may be of interest to the public.
 
Classes and Seminars
 The Classes and Seminars selection provides a page on which you can promote various classes, and/or seminars, that, you are either putting on, or you have attended, or are attending. This is a great way to show your professionalism, and dedication to the business.

Articles
 Articles is where you can add in your own articles. This gives you yet another opportunity to establish credibility, and show your knowledge of the Real Estate industry.
 
Links
 Links is a great place to provide access for visitors to information, services, etc. that would be of most interest to them. You have the ability to add in as many links as you like. Of course, you will want to put in as many links related to your services as possible!

Sponsor Web Site
Yes, yet another link to your personal web site. We like to put them everywhere we can for you! More opportunities to build TOMA!

Sponsor Blog
 Your blog, should you choosed to maintain one, will be found within the areas your targeted demographic, or entity, is most likely to go. In addition, it is found within the features in the real estate section, in the Top 20 Research, real estate selection. 

Special Offers
Special Offers is like the Coupons and Discounts section. When visitors are looking through the Real Estate Research section, they can select Special Offers, and be presented with whatever you wish to post there. What a great way to attract Buyers and Sellers to you! Just think of all of the creative hooks you could place here to entice viewers to utilize your services. In many cases, it's simply offering things that you normally do in the course of business, anyway!

Testimonials
Third party endorsements are always powerful. The big companies use them, and so should you. If you haven't had an easy way to display them before, this is it. You have your very own admin area, where you can go in, and add your testimonials. Quick and easy!

Newsletters
 If you produce a newsletter, in either electronic form, or written, you can upload a PDF of it, here. This is, yet another way to get your message out, and increase readership, of your newsletter. Or, simply put a link to your newsletter, if you'd like to take them to a different place. And remember, if there are features we provide, that you can't, or don't, avail yourself of, you can simply go to your Control Center, and hide them until you are ready to utilize them. You are in control!


 
Seniors Connected
Seniors Connected web sites, as more public web sites than the other TOMA products, offer even more opportunities for interaction with this demographic. These are found within the Seniors Connections, Seniors Organizations, Seniors Forums, and Seniors Life Organizer modules. These are described, in more detail, below.

United States Seniors
On the UnitedStatesSeniors.com site, you can be found in a couple of different locations. If someone were to search for a site in your area, you would show up. If someone were to see who sponsors the site in your area, you would show up.

Your State Seniors Site
 Just like on the UnitedStatesSeniors.com site, your State site offers a number of ways for you to be found. The State site gathers up the blogs, has access to the local forums, and features you when someone is looking for a vendor in your field of work in your City.

Your County Site
 Your County (or Parish) Site, again, offers a number of ways for you to be found. At this level, we gather up the blogs from the Sponsors and Co-sponsors, give Seniors access to the local forums, and feature you when someone is looking for a vendor in your line of work in your City!

All United States Sites
 The "All United States Sites" button is identical throughout the whole United States. It is not unique to your City, County, or State. From here, Seniors can find you when accessing your area, regardless of which level of site they are on.

 Seniors Connections
Nine out of ten selections, under the Seniors Connections section, offer opportunities for Sponsors to identify potential buyers and sellers, carry on communications with potential buyers and sellers, and present themselves, in such a way, as to create further Top of Mind Awareness amongst Seniors. We will describe these, below, in more detail.

Event Calendar
 Found, also, in the body content of the home page, for quick and easy access, The Event Calendar gives you opportunities to post events that you may be planning to host, or attend. You might be putting on a presentation with your mortgage rep on reverse mortgages, or some other item of interest, to Seniors. In addition, you can keep abreast of what events are going on, that you may want to show up at, introduce yourself, build relationships, and talk about your web site. A great way to build TOMA !

Seniors Forums
 Found, also, as a stand alone button, for quick and easy access, Seniors Forums provide an excellent way to find out just what is of interest to Seniors in your area. Then, with a little imagination, you could utilize this information, to provide items of value, such as information research, or answers to questions, right on the forum. You can identify yourself as the Sponsor of  the forum, and actually engage in conversation with Seniors, to gain trust, respect, and TOMA !

Hobbies and Interests
Hobbies and Interests helps you get to know your audience better. When you see areas that you could interact with, it gives you an opportunity to connect. You could also place your hobbies and interests here, so that Seniors could get to know you better. This could start up a dialogue about an area that you share mutual interests in. Thus, building a relationship, TOMA , and future business!

Recipe Exchange
 Like Hobbies and Interests, Recipe Exchange is just another of the scores of opportunities you have within your site, to connect with Seniors in your community, so as to build relationships.
  
Sponsor/Co-sponsors Blogs
 Found, also, on the top menu bar, for quick and easy access, you have your own Real Estate blog on your site. With blogs rapidly gaining momentum as one of the most popular mediums on the Internet, for information dissemination, Seniors will gravitate here to read about what is going on in the Real Estate world. This gives you an opportunity to talk about what's happening in the local real estate market, what new things you are doing and, in general, utilize your blog to establish credibility as the local Real Estate Expert, Seniors need to turn to for assistance. This is a heavy TOMA builder!
  
Announcements
 Announcements provide a two-way opportunity to connect with Seniors. You are not only able to find out what Seniors are announcing, so you can possibly interact accordingly, but you can post your own announcements. Any time you post something on the Calendar of Events, or have an item such as a press release on a course you just took, or convention you just attended, you should use this venue to let people know.

Surveys & Polls
 Like so many of the opportunities we've provided you on Seniors Connected web sites, Surveys & Polls provide you with two-way opportunities to connect with Seniors. Similar to Forums, in that you can find out what Seniors are concerned about, you can use this avenue, yourself, to post a Survey. Think of the possibilities! You could get right into their thoughts, as to what they think about different aspects of real estate, marketing, and what not. This could then spawn into a very targeted Forum, and/or Blog, you could utilize to further educate, and present yourself as the expert. In addition, results of the survey, could become invaluable information as to how best to interact, and gain even more credibility, in the future.

Volunteer Needs
 Volunteer Needs opens the door for you to be a volunteer in something that is posted on your site. This is a great way to identify needs in the area, and how you can become part of the solution, to issues you can help with. Another great opportunity to build TOMA, and relationships, with Seniors in your community.

Wants and Needs
Like Volunteer Needs, Wants and Needs will identify things that you may find you can be of assistance with. By monitoring this area, you can quickly, and easily, find out what various local Seniors are in need of, and how you can take part in the solution. More TOMA!

Seniors Organizations
 With so much power built into this section, for the exclusive use of Seniors Organizations in your area, they will be forever grateful to you, for supplying them with such an awesome tool, for them to get their message out. What a TOMA builder! In addition, this provides you with a great way to interact with others in your community, who share a common interest in the Seniors demographic. Relationship building at its finest!

Seniors Forums
 Found, also, in the Seniors Connections module, Seniors Forums provide an excellent way to find out just what is of interest to Seniors in your area. The, with a little imagination, you could utilize this information to provide items of value, such as information research, or answers to questions right on the forum. You can identify yourself as the Sponsor of the forum and actually engage in conversation with Seniors, to gain trust, respect, and TOMA!

Seniors Life Organizer
 By now, you are probably overwhelmed with all of the opportunities we have built into these sites for you to build relationships, and TOMA, amongst Seniors in your community. We have on more to talk about. In the Life Organizer category, we felt that Real Estate was amongst the top things that Seniors needed, or wanted, to either get in order, or revise in some manner. As such, we included Real Estate, once again, in this category. We also felt it deserved more than simply a link to your personal web site. So, we included the full blown Real Estate selections we have provided in the Top 20 Research Real Estate page, which is accessible both from the Top 20 Research buttons at the top, and side menu bars. We certainly wouldn't want you to be missed, simply because a user just went to the Life Organizer section. You are here, there, and everywhere!

 
 

Sponsor Opportunities

TOMA web sites are filled with areas whereby your target audience will become aware of your services. In addition, we have provided numerous forms, throughout the site, where users can request more information, send a referral, ask for a relocation package, and much more. Our goal, in designing these sites, was to not just feature you on every page, but to allow for many additional opportunities, throughout the content of the web site, where your audience can interact with you. Below, we will describe these areas, in more detail.

Copyright © 2008 Marketing Services On The Web, LLC dba The Toma Group. All rights reserved.

While features will vary, these are amongst the most common found throughout the various TOMA solutions.

When people think about real estate, 
who comes to mind?
                               You...
                             or your competition?
For a detailed list of features, click here...

Personal Organizers
Resources
Vendor Locator
Seniors Organizations
My Calendar
Family & Friends
          Connection
Home Inventory
Document Safe
 Personal Photo Album
Personal Favorite Links
Retirement Planning
Financial Planning
Seasonal Tips
Automotive
Chiropractic
Dining/Wine
Estate Planning
Financial
Home & Garden
Home Decorating
Home Improvement
Insurance
Legal/Law
Massage Therapy
Medical
Mortgage Services
Physical Therapy
Retirement Planning
RV's
Travel & Recreation
White Pages
Zip Code Lookups
Area Code Lookups
Major Web Directories
Online Maps
Directions
Currency Converter
Exchange Rates
Dictionaries
Thesaurus
Government Directories
Calculators
Movie Listings
TV Listings
Computer Tutorials
Major Search Engines
 Late Breaking News
This Day in History
more more more...!

Health
Personal Wellness
Local Real Estate
Sponsors Blogs
General News
Topix News
World Press News
Interest Alert News
CNN News
CNN Money
Fresh Content News
Real Estate News
Daily Stocks Updates
Local Weather
National Weather
Daily Horoscopes
Homes for Sale
Jobs for Bid
Letters of Appreciation
Lost and Found
Real Estate
Sponsors/Co-sponsors
Event Calendar
Forums
Hobbies and Interests
Recipe Exchange
Announcements
Surveys & Polls
Volunteer Needs
Wants and Needs
What's New
Community Resources
Government Services
Moving Information
Favorite Links
Recommended Vendors
Preferred Lenders
Search For Homes
Useful Phone Numbers
Yellow Pages
Coupons & Discounts
Seniors Living Articles
Activities
Documents
Directories
For Sale
Happenings
Help
Private News
Private Talk

More TOMA Features

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